Liguria is Italy’s garden. Indeed, the region is world famous for the production of flowers and plants, and Euroflora is the main event of the sector.
The Riviera dei Fiori (lit.: flower riviera) is the stretch of the Ligurian coast that goes from Andora to the French border. In particular, the so-called Riviera di Ponente (lit.: Western Riviera), that goes from Genoa to Ventimiglia, is the main area of horticultural production. This is due to the fact that it has a mild climate, it is sunny, and has a fertile soils.
Especially Sanremo is the Italian city of flowers par excellence. Also the annual Festival of Italian Music, the main national music event, takes place here. And the Ariston Theatre, where the singers perform, is decorated with lots of local flowers.
Among the most appreciated flower of Liguria are carnations. And then roses, chrysanthemums, tulips, buttercups, daffodils, orchids and ornamental plants.
Euroflora is one the main exhibition of flowers and ornamental plants in the world, which started in 1966.
From that moment to 2011, nearly 6,000 exhibitors and 5 million visitors took part to the ten editions.
During the exhibition, the best Italian and foreign horticulturalists show their flowers, their creativity and their skills. Hybridization, cut flowers, potted plants, arboriculture, gardening and landscaping are the main categories.
It is a jubilation of colors and scents. It’s a magical place, where you can enjoy exotic species and the best examples of common flowers.
Besides flowers and plants, there is much more. Euroflora also includes several collateral initiatives. For example, FlorCasa, which is dedicated to garden furniture. Or Flortec focused on professional and amateur equipment for horticulture. Then, there is the market area where you can buy plants. Finally, visitors can join art events, cultural visits, shows and food&wine experiences.
Euroflora 2022 is held as usual in Genoa, in the splendid setting of Parchi and Musei di Nervi, from April 23 to May 8. Since you have to buy a ticket to enter the exhibition, please check the Euroflora official website.
Liguria is the ideal tourist destination both for those who love the sea and for those who love the mountains.
Indeed, there are numerous beaches where you can sunbathe, practice water sports, dive or sail. While the surrounding mountains hide trails perfect for those who love trekking.
Moreover, there are plenty of enchanting town and cities, like Genoa itself, Portofino or Cinque Terre. Here you will discover the culture and the food&wine tradition of the region.