Discovering Ounara: A Tranquil Retreat Into Morocco’s Rural Heartland

If visiting Marrakesh, with its souks and red buildings, or desert adventures to discover ancient ksars are overly touristy, a trip to Ounara is certainly an experience worth having. Also known as Ounagha, this village is located just 20 kilometers east of the coastal city of Essaouira and offers an authentic experience for the discerning traveler.

Why Visit Ounara?

There are manu reasons for visiting Ounara. First of all, its proximity to Essaouira and the serene environment. The village’s picturesque setting, surrounded by rolling hills, provides a peaceful contrast to the bustling coastal city.

However, Ounara has its own interesting cultural heritage. Its history is deeply intertwined with traditional Moroccan agriculture and craftsmanship. The village has long been a center for olive cultivation, with ancient olive oil mills still operating using time-honored techniques.

Visitors like you can immerse themselves in local traditions, savor authentic Moroccan cuisine, and engage with a community that warmly welcomes guests.

What to See and Do in Ounara

1. Traditional Olive Oil Mills: You can tour local mills where olives are pressed using traditional methods. These tours offer insight into the production process and the cultural significance of olive oil in Moroccan cuisine.
2. Ounara Mosque: While specific details about the mosque’s history are limited, this mosque stands as a place of worship and community gathering. Reflecting the spiritual life of the village, it is certainly a place to visit.
3. Artisan Crafts and Local Markets: Ounara is renowned for its handcrafted pottery and textiles. Wandering around the small village marketplace you can find handmade goods and unique souvenirs that reflect the region’s rich cultural heritage.
4. Val d’Argan Vineyard: Established in 1994 by a French winemaker, Val d’Argan is Morocco’s first organic winery dedicated to Rhône Valley grape varieties. The vineyard spans 50 hectares and offers wine tastings accompanied by traditional Moroccan dishes.
5. Local Festivals: Participating in local gatherings and festival is a great way to enjoy the traditional music and dance. In particular, the rhythms of Gnawa music, with its deep spiritual roots, it is very captivating.
6. Nature Walks and Exploration: The surrounding landscapes are characterized by olive groves and argan trees, and offer opportunities for leisurely walks and photography, especially during the golden hours of sunrise and sunset.

How to Get There

Ounara is quite easy to reach from both Essaouira and Marrakesh. The village is approximately a 30-minute drive east of Essaouira, and about a 2.5 to 3-hour drive west of Marrakech. Private tours often include stops at argan oil cooperatives and the Val d’Argan vineyard, providing a comprehensive experience of the region.