A Visit to Positano, The Most Popular Town of the Amalfi Coast
The Amalfi Coast is one of the most breathtaking destinations not only in Italy but in the world. Known for its dramatic cliffs, sparkling turquoise waters, and pastel-colored towns that cling precariously to the rocky coastline, this UNESCO World Heritage Site has long been a magnet for travelers seeking natural beauty, history, and Mediterranean charm. Among its many gems like Amalfi and Ravello, Positano shines with a unique allure that combines romance and elegance.
A Brief History of Positano
The origins of Positano date back to ancient times, when it served as a small fishing village. Legend has it that the name “Positano” comes from a cry for help—Posa! Posa! (“Put it down!”)—said to have been shouted by sailors carrying an icon of the Virgin Mary during a storm. Once they obeyed and set the icon down, the sea calmed, and the settlement flourished.
During the Middle Ages, Positano was a prosperous maritime hub, trading with ports across the Mediterranean. However, its fortunes declined in later centuries, and by the 19th century, it had become a quiet fishing village once again. Its rediscovery came in the 20th century, when artists, writers, and celebrities fell under its spell. John Steinbeck famously described it in 1953 as “a dream place that isn’t quite real,” sparking a wave of international fascination that transformed Positano into a glamorous yet intimate destination.
What to See in Positano
Today, Positano is synonymous with romance, beauty, and timeless Mediterranean living. Its colorful houses seem to cascade down the cliffs like a waterfall, while its narrow alleys invite visitors to wander, shop, and discover hidden corners. From stunning beaches to historic landmarks and culinary delights, Positano offers a perfect blend of relaxation and culture. Below are some of the highlights that make this seaside town a must-visit.
Spiaggia Grande di Positano
Spiaggia Grande is Positano’s main beach and its beating heart.
Stretching 300 meters along the coast, this lively strip of sand and pebbles is lined with beach clubs, restaurants, and bars. It’s the place where you can sunbathe, swim in the clear Tyrrhenian waters, or simply people-watch. The view from the shore, with pastel houses stacked above the cliffs, is one of the most iconic vistas of the Amalfi Coast.
Fornillo Beach
For those seeking a quieter escape, Fornillo Beach is a short walk from the main marina via a picturesque coastal path. Smaller and more relaxed than Spiaggia Grande, Fornillo offers a more intimate setting while still boasting the same crystalline waters and scenic backdrop. The beach is framed by lush vegetation and old watchtowers that once guarded against pirate attacks, giving visitors a sense of history along with serenity.
Church of Santa Maria Assunta
At the center of Positano stands the Church of Santa Maria Assunta, a symbol of the town’s deep religious traditions.
Its most striking feature is the colorful majolica-tiled dome, which gleams in the sun and dominates the skyline. Inside, visitors can admire a Byzantine icon of the Black Madonna, said to have arrived in Positano by sea.
The Path of the Gods
While Positano itself is enchanting, the surrounding landscape offers incredible hiking opportunities, with the Sentiero degli Dei (Path of the Gods) being the most famous.
This trail connects Positano with nearby villages and provides jaw-dropping views of the coastline, the sea, and even the island of Capri on clear days. The hike is moderately challenging but rewards visitors with some of the most dramatic panoramas in Italy, making it ideal for nature lovers and photographers alike.
Shopping and Local Crafts
No visit to Positano is complete without exploring its charming boutiques and artisan shops. The town is particularly famous for “Moda Positano,” a breezy style of clothing that became popular in the 1960s. Handmade sandals, linen dresses, and ceramic pieces are among the treasures visitors can bring home. Strolling through the narrow streets lined with boutiques and workshops is an experience in itself, allowing you to explore the town’s creative soul.
Culinary Delights
Food is another highlight of Positano. Fresh seafood, pasta with local lemons, and Neapolitan-style pizza are staples of the culinary scene. Many restaurants offer terraces with spectacular sea views, creating the perfect setting for a romantic dinner.
How to Get There
Positano is located about 60 kilometers from Naples and 16 kilometers from Sorrento and Amalfi.
The most scenic way to arrive is by sea, with ferries and hydrofoils connecting Positano to Naples, Sorrento, Capri, and Amalfi. Arriving by boat provides the breathtaking sight of the town unfolding from the cliffs. Alternatively, visitors can travel by road, though the Amalfi Drive (SS163) is famously winding and narrow.
Once you are there, the best way to explore the are is by renting a scooter or, again, by boat.
